The Bay built the sound. The Bay owns the business.
Independent distribution where the artists come first — not the labels,
not the platforms, not the empire.
If you're an independent artist in the Bay, you already know the game is rigged. The major labels take your masters. The streaming platforms take their cut. And the big distribution companies? They were never built for you.
SOTO Records exists because the Bay Area has always made the culture. It's time the Bay captured the economics that come with it.
Artist-first royalty splits that put more of your money in your pocket. Transparent tracking — you see exactly where every stream comes from and what you're owed, in real time.
Not just an upload button. Hands-on development from people who've been in the Bay scene for decades. Connect with producers, features, and opportunities that actually move the needle.
Tech built for independence — not for locking you in. Upload, distribute globally, track your royalties, and keep your masters. You own your catalog. Full stop.
SOTO Records is the evolution of Squad Squad Records, the independent label built by Bay Area legend Show Banga. From the Fillmore to stages across the entire Bay, Squad Squad has always put community over clout and culture over contracts.
That same energy — sovereign, gritty, unapologetically Bay Area — is now the foundation of a full distribution platform. One built to break the monopoly, not feed it.
The majors have had their run. SOTO Records is the independent alternative — the platform where Bay Area artists distribute globally, keep their masters, and build generational wealth on their own terms.
Join SOTO RecordsSOTO Records is how independent Bay Area artists stop choosing between bad deals and no deals. Upload your music. Keep your masters. Get paid.